Vietnam to host workshop on export packaging, branding as part of Autumn Fair 2025

According to Vietrade, the workshop will feature four thematic sessions focusing on key topics such as the future of packaging: Trends, opportunities and breakthrough strategies; telling brand stories through packaging and marketing; and building a sustainable export brand.

The Autumn Fair 2025, Vietnam’s largest-ever trade fair, is scheduled to open on October 25 at the Vietnam Exposition Centre in Hanoi. (Photo: The Ministry of Industry and Trade
The Autumn Fair 2025, Vietnam’s largest-ever trade fair, is scheduled to open on October 25 at the Vietnam Exposition Centre in Hanoi. (Photo: The Ministry of Industry and Trade

Hanoi (VNA) — A workshop on export packaging and branding 2025 will be held on October 29 at the Vietnam Exposition Centre (VEC) in Dong Anh commune, Hanoi, aiming to help businesses enhance design capabilities, strengthen branding, and keep pace with emerging market trends.

The event, part of the Autumn Fair 2025, will gather representatives from the Ministry of Industry and Trade’s Trade Promotion Agency (Vietrade), Vietnamese trade offices abroad, branding experts, the Vietnam Packaging Association (VINPAS), and leading companies pioneering packaging innovation. It is expected to provide an overview of global trends in export packaging and branding, featuring insights from major markets and lessons learned from Vietnamese firms’ experiences.

According to Vietrade, the workshop will feature four thematic sessions focusing on key topics such as the future of packaging: Trends, opportunities and breakthrough strategies; telling brand stories through packaging and marketing; and building a sustainable export brand.

The workshop aims to create a networking platform linking packaging producers, brand owners, and exporters to enhance the global competitiveness of Vietnamese products. It also seeks to promote national and corporate branding through high-quality, sustainable, and innovative packaging, encouraging businesses to turn green awareness and digital transformation initiatives into tangible action.

Participants will have the opportunity to bring their own product packaging for personalised feedback and consultations from experts.

Nguyen Thi Thu Thuy, Deputy Director of Vietrade’s Centre for Trade and Investment Promotion, said the event not only serves as a forum for sharing practical experience but also as an opportunity for Vietnamese businesses to improve their competitiveness, optimise packaging and branding strategies, expand the domestic market and export sustainably./.

VNA

See more

Local residents and visitors tour and shop at a fair. (Photo: VNA)

Made in Vietnam Fair set to open in Hanoi

The Made in Vietnam Fair will showcase a wide range of products, including industrial and consumer goods, processed foods, agricultural produce and handicrafts, with the participation of distribution systems, e-commerce platforms, digital platforms and digital financial solution providers operating in Vietnam.

2025 a good year for Vietnam’s securities sector: SSC

2025 a good year for Vietnam’s securities sector: SSC

During the year, the SSC made significant progress in improving the legal and policy framework. Institutional work was implemented in a coordinated manner, including the issuance of two decrees, one resolution, seven circulars and three major schemes. At the same time, the regulator strengthened policy dialogue and expanded cooperation with international organisations to support the market upgrade process.

Vietnam shows strong FDI performance in the first 11 months of 2025 (Source: vtv.vn)

Vietnam shifting FDI attraction focus from volume to quality

As production relocation to Southeast Asia accelerates and competition for FDI intensifies, Vietnam faces increasing pressure from regional rivals such as India, Malaysia and Indonesia, which are offering bold tax incentives and developing specialised industrial parks. This reality requires Vietnam to shift its focus from attracting large volumes of capital to drawing high-quality investment, prioritising core technologies, innovation, value chain linkages and higher localisation rates.

Vice Chairman of the Ho Chi Minh City People’s Committee Hoang Nguyen Dinh inspects IUU fishing prevention efforts at Hung Thai Port in Long Hai commune. (Photo: VNA)

Ho Chi Minh City steps up oversight of unqualified fishing vessels

HCM City currently has 4,475 fishing vessels, all of which have been registered and updated on the VNFishbase system. Among them, 4,268 vessels, or 95.37%, have been granted fishing licences, while 207 unqualified vessels are being strictly managed and kept ashore.

Airlangga Hartarto (fifth from right), Indonesian Coordinating Minister for Economic Affairs, and CEO of VinFast Asia Pham Sanh Chau (sixth from right) at the plant opening ceremony on December 15. (Photo: VinFast)

VinFast inaugurates EV plant in Indonesia

The VinFast Subang plant was completed and put into operation just 17 months after groundbreaking, demonstrating the company's rapid execution capability and strong implementation capacity. This is VinFast's fourth operational facility worldwide, and its first plant in Indonesia and Southeast Asia outside of Vietnam.

From early December, major retail chains in Ho Chi Minh City have recorded a noticeable increase in shoppers seeking Tet products. (Photo: VNA)

HCM City businesses ramp up production to meet Lunar New Year demand

From early December, major retail chains in the city have recorded a noticeable increase in shoppers seeking Tet products. Many consumers are taking advantage of promotional programmes to purchase gift items with long shelf lives, such as confectionery, soft drinks and processed foods, well ahead of the holiday peak.

Workers process fish to be tinned for export at KTC Canned Food Factory under Kien Giang Trading JSC. (Photo: VNA)

Vietnam to host seminar on export growth strategies

Vietnam's exports rose 16.1% to 430.2 billion USD in the first 11 months of 2025, while total trade hit 839.8 billion USD during the same period. This strong performance shows that exports remain a key driver of economic growth, boosting Vietnam's standing on the world stage in recent years.

The vessel carrying the 2 millionth TEU arrives at Hai Phong Port. (Photo:VNA)

Hai Phong Port reaches 2-million-TEU milestone

Handling the 2 millionth TEU in 2025 not only demonstrates Hai Phong Port’s operational capacity and the collective efforts of its workforce, but also highlights its increasingly important role in regional and global supply chains, the confidence of shipping lines, logistics firms and the business community, and the effectiveness of policies to improve the investment climate and strengthen maritime infrastructure and services.

Melons labelled with traceability codes on display at the Song Van agricultural produce store in Ninh Binh city, Ninh Binh province. (Photo: VNA)

Tracing origins hindered by fragmented data systems

As the Government accelerates the digital economy, establishing a unified national traceability system has become a crucial move to end data fragmentation and disconnection among ministries, sectors and localities.