Toy, baby care sector gears up for largest industry event of 2025

The Vietnam International Baby Products and Toys Expo (IBTE) 2025 will take place from December 18-20 at the Saigon Exhibition and Convention Centre in Ho Chi Minh City.

Customers visit a booth at IBTE 2024. (Photo courtesy of the organiser)
Customers visit a booth at IBTE 2024. (Photo courtesy of the organiser)

Hanoi (VNS/VNA) - Vietnam's steadily expanding economy and rising consumer purchasing power are setting the stage for a strong rebound in the toys and maternal/infant products sector, with industry players preparing for the largest and most comprehensive gathering of the year: the Vietnam International Baby Products and Toys Expo (IBTE) 2025.

The event will take place from December 18-20 at the Saigon Exhibition and Convention Centre in Ho Chi Minh City.

This year, IBTE will broaden its footprint to more than 10,000 square metres, featuring over 500 booths and more than 250 enterprises.

Organised by CHAOYU EXPO and VINEXAD, the expo continues to receive strong support from influential institutions, including the Vietnam Chamber of Commerce and Industry, the Association of Vietnam Retailers, the Vietnam Association of Small and Medium Enterprises, and the Vietnam E-commerce Association.

The expo is expected to welcome around 40,000 visitors, with organisers emphasising that the expanded scale reflects both the sector's resilience and increasing international interest in Vietnam's fast-growing consumer market.

A diverse series of industry-driven activities will be held throughout the exhibition, including forums, panel discussions, B2B matching sessions and curated VIP buyer tours.

With participation from association leaders, market experts and senior representatives from leading companies, these events will provide in-depth perspectives on evolving consumer behaviour, investment opportunities and long-term development directions for the toys and maternal/infant products sector.

One of the highlights will be the participation of the Asian Toys and Baby Products Association Alliance, which will send buyer delegations to engage directly with exhibitors. These meetings will help strengthen business links and unlock cross-border opportunities across Asia’s expanding toy and baby care supply chains.

Several leading brands, including Hayidai, Kimmon, Dongguan XiaoChaiZhenBang Cultural and Creative Co. and Dongguan Suamoon Creative Industry Co., are expected to launch new products and unveil limited edition collections exclusively at the event.

IBTE has rapidly advanced as a key marketplace for global and domestic brands. The 2024 edition welcomed nearly 200 enterprises across 500 booths and drew more than 42,700 visitors from over 20 countries and territories./.

VNA

See more

Local residents and visitors tour and shop at a fair. (Photo: VNA)

Made in Vietnam Fair set to open in Hanoi

The Made in Vietnam Fair will showcase a wide range of products, including industrial and consumer goods, processed foods, agricultural produce and handicrafts, with the participation of distribution systems, e-commerce platforms, digital platforms and digital financial solution providers operating in Vietnam.

2025 a good year for Vietnam’s securities sector: SSC

2025 a good year for Vietnam’s securities sector: SSC

During the year, the SSC made significant progress in improving the legal and policy framework. Institutional work was implemented in a coordinated manner, including the issuance of two decrees, one resolution, seven circulars and three major schemes. At the same time, the regulator strengthened policy dialogue and expanded cooperation with international organisations to support the market upgrade process.

Vietnam shows strong FDI performance in the first 11 months of 2025 (Source: vtv.vn)

Vietnam shifting FDI attraction focus from volume to quality

As production relocation to Southeast Asia accelerates and competition for FDI intensifies, Vietnam faces increasing pressure from regional rivals such as India, Malaysia and Indonesia, which are offering bold tax incentives and developing specialised industrial parks. This reality requires Vietnam to shift its focus from attracting large volumes of capital to drawing high-quality investment, prioritising core technologies, innovation, value chain linkages and higher localisation rates.

Vice Chairman of the Ho Chi Minh City People’s Committee Hoang Nguyen Dinh inspects IUU fishing prevention efforts at Hung Thai Port in Long Hai commune. (Photo: VNA)

Ho Chi Minh City steps up oversight of unqualified fishing vessels

HCM City currently has 4,475 fishing vessels, all of which have been registered and updated on the VNFishbase system. Among them, 4,268 vessels, or 95.37%, have been granted fishing licences, while 207 unqualified vessels are being strictly managed and kept ashore.

Airlangga Hartarto (fifth from right), Indonesian Coordinating Minister for Economic Affairs, and CEO of VinFast Asia Pham Sanh Chau (sixth from right) at the plant opening ceremony on December 15. (Photo: VinFast)

VinFast inaugurates EV plant in Indonesia

The VinFast Subang plant was completed and put into operation just 17 months after groundbreaking, demonstrating the company's rapid execution capability and strong implementation capacity. This is VinFast's fourth operational facility worldwide, and its first plant in Indonesia and Southeast Asia outside of Vietnam.

From early December, major retail chains in Ho Chi Minh City have recorded a noticeable increase in shoppers seeking Tet products. (Photo: VNA)

HCM City businesses ramp up production to meet Lunar New Year demand

From early December, major retail chains in the city have recorded a noticeable increase in shoppers seeking Tet products. Many consumers are taking advantage of promotional programmes to purchase gift items with long shelf lives, such as confectionery, soft drinks and processed foods, well ahead of the holiday peak.

Workers process fish to be tinned for export at KTC Canned Food Factory under Kien Giang Trading JSC. (Photo: VNA)

Vietnam to host seminar on export growth strategies

Vietnam's exports rose 16.1% to 430.2 billion USD in the first 11 months of 2025, while total trade hit 839.8 billion USD during the same period. This strong performance shows that exports remain a key driver of economic growth, boosting Vietnam's standing on the world stage in recent years.

The vessel carrying the 2 millionth TEU arrives at Hai Phong Port. (Photo:VNA)

Hai Phong Port reaches 2-million-TEU milestone

Handling the 2 millionth TEU in 2025 not only demonstrates Hai Phong Port’s operational capacity and the collective efforts of its workforce, but also highlights its increasingly important role in regional and global supply chains, the confidence of shipping lines, logistics firms and the business community, and the effectiveness of policies to improve the investment climate and strengthen maritime infrastructure and services.

Melons labelled with traceability codes on display at the Song Van agricultural produce store in Ninh Binh city, Ninh Binh province. (Photo: VNA)

Tracing origins hindered by fragmented data systems

As the Government accelerates the digital economy, establishing a unified national traceability system has become a crucial move to end data fragmentation and disconnection among ministries, sectors and localities.