Vietnam Pho Day launched in Europe amid broader culinary push

Prior to the launch, the Vietnamese Embassy encouraged businesses and restaurants throughout Germany to join in the event. By December 12, six partners had signed up via the We Love Pho organisation's website (welovepho.org), committing to promotional posts, website and social media shares, features in Vietnamese language media, and special discounts for pho customers during the event.

German friends taste Vietnamese pho (Photo: VNA)
German friends taste Vietnamese pho (Photo: VNA)

Berlin (VNA) – The Vietnam “Pho” Day, in response to the Pho Week in Europe 2025, kicked off in Germany and Bulgaria on December 12.

German partners welcomed the event initiated by Tuoi Tre (Youth) newspaper, which coincided with the 50th anniversary of Vietnam - Germany diplomatic ties, saying that it contributed to fostering cultural and culinary exchanges, especially by the iconic noodle soup to the host public.

hj.jpg
At the event in Germany (Photo: VNA)

Prior to the launch, the Vietnamese Embassy encouraged businesses and restaurants throughout Germany to join the event. By December 12, six partners had signed up via the We Love Pho organisation's website (welovepho.org), committing to promotional posts, website and social media shares, features in Vietnamese language media, and special discounts for pho customers during the event.

In Sofia, a key attraction was a live pho preparation demo, capped by tastings of traditional Hanoi-style beef pho crafted by chefs from Thang Long restaurant. First-time tasters among attendees voiced delight at the dish's rich, enticing flavours.

Many guests also tried Vietnamese coffee, expressing admiration for its distinctive taste. As the event drew to a close, they departed with lasting impressions of flavours tied to Vietnam's heritage, alongside greater fondness for its culture.

December 12 has been designated as “Pho” Day since 2017. Over eight years, it has evolved into a flagship effort for culinary and cultural promotion, helping elevate Vietnamese pho globally while connecting artisans, companies and localities.

The Pho Week in Europe 2025 started on December 8, attracting over 230 units, including restaurants, eateries and food businesses from 21 European nations, plus Japan and Vietnam, marking the largest scale yet for a Vietnamese food campaign.

The week is initiated by the We Love Pho group to make pho as an emblem of Vietnamese gastronomy in Europe, with plans to make it an annual fixture for ongoing elevation of the country's food and cultural profile on the continent.

We Love Pho is a non-profit group dedicated to safeguarding and promoting Vietnamese culinary heritage, centering on pho as its core icon./.

VNA

See more

The shooting duo Trinh Thu Vinh and Pham Quang Huy of Vietnam win a silver medal in the 10m mixed team air pistol event. (Photo: VNA)

SEA Games 33: Shooting, Wushu secure silvers

On the Wushu mat, Dang Tran Phuong Nhi secured a silver medal after competing in the women’s southern fist, southern staff and southern broadsword events, finishing with a total score of 29.112 points.

Shooter Trinh Thu Vinh competes in the women’s 10m air pistol team event. (Photo: VNA)

SEA Games 33: Vietnam excels with record-breaking performances

The trio of Nguyen Thuy Trang, Trinh Thu Vinh and Trieu Thi Hoa Hong delivered an impressive performance in the women’s 10m air pistol team event on December 14. Competing with consistency and precision, the Vietnamese shooters amassed a total of 1,711 points to win the gold medal and shatter the SEA Games record.

Director Dang Thai Huyen (second from left) and actors of 'Red Rain'. (Photo courtesy of VFDA)

‘Red Rain’ closes Vietnamese Film Week in Paris

Adapted from the novel by Chu Lai, ‘Red Rain’ draws inspiration from the 81-day battle to defend the Quang Tri Ancient Citadel in 1972. The film has stormed into the history books as Vietnam’s highest-grossing domestic film of all time, with 700 billion VND (nearly 26.5 million USD) in revenue.

A visitor learn about the traditional embroidery craft of the Pa Di ethnic group in Muong Khuong commune (Photo: VNA)

Lao Cai works hard to preserve Pa Di people’s traditional crafts

To preserve their cultural heritage and values, and prevent traditional crafts, especially traditional costume-making, from fading away, the Pa Di people in Muong Khuong, Lao Cai province, are actively working with local authorities and agencies on preservation efforts.