Expat TikTokers, YouTubers become Vietnam’s unexpected global ambassadors
Tiktok channels such as Sam in Vietnam, Elena in Vietnam, Chiec Tay Valentin and American Dustin Cheverier’s YouTube outlet have emerged as de facto travel guides,
Tiktok channels such as Sam in Vietnam, Elena in Vietnam, Chiec Tay Valentin and American Dustin Cheverier’s YouTube outlet have emerged as de facto travel guides,
Bookings by Russian tourists to Vietnam and Thailand have risen over the past week, and are expected to extend through April–May next year, according to the Russian Union of Travel Industry (RUTI).
Vietnam's tourism sector targeted 22-23 million foreign arrivals for 2025, but the Government in August raised the bar to at least 25 million.
Vietjet told passengers traveling to and from Da Nang, Phu Bai, Lien Khuong, Chu Lai, Phu Cat, Tuy Hoa, Pleiku, Buon Ma Thuot, Cam Ranh and Dong Hoi airports to monitor flight schedules and weather conditions before heading there, check the “My Flight” tab on www.vietjetair.com, its mobile app or airport counters for real-time changes.
The Vietnam National Authority of Tourism (VNAT) said its Deputy Director Nguyen Thi Hoa Mai is leading a delegation to Washington, New York and Boston to showcase the country’s attractions
Tourism is not merely a business activity; it is a socio-economic endeavour that affects communities and the environment.
Vietnam has quietly amassed five villages on the United Nations World Tourism Organisation (UN Tourism)’s “Best Tourism Villages” list
Vietnam’s foreign visitor inflows continue to accelerate, prompting destinations nationwide to prioritise new, resilient, high-value source markets.
Representatives from the Ho Chi Minh City Department of Tourism and the Da Nang Department of Culture, Sports and Tourism are supporting enterprises in showcasing Vietnam’s tourism potential at the 18th edition of the leading travel trade show in Asia-Paficic.
Each zone at the fair will feature its own mini autumn vibe, mixing product displays with live music and cultural experiences. A key attraction will be 50 booths dedicated to tourism and travel companies, where visitors can explore distinctive travel packages and compelling promotional offers.
Deputy Director General of the Vietnam National Authority of Tourism (VNAT) Pham Van Thuy has outlined four key strategies to achieve the target of welcoming 25 million foreigners this year during the Ministry of Culture, Sports and Tourism’s third-quarter press conference in Hanoi recently.
The difference comes from travel convenience, with visas being the first barrier that should be removed. Easier entry encourages longer stays and higher spending, creating greater economic value than visa fees.
Since 2011, the title “Vietnam Tourism Ambassador” has been conferred on several distinguished figures, each of whom has played a part in carrying the country’s image onto the global stage.
As part of the programme, around 250 international guests enjoyed destination and culinary experiences across the city from September 4 to 8, creating memorable impressions of the southern hub.
What makes the falls unique is that the main stream does not descend in a single stream of falls, but cascades over multiple limestone tiers, creating a beauty that is both pristine and graceful.
The National Day holiday highlighted Vietnam’s growing appeal as a safe and adaptable destination, laying a positive foundation for the year’s final months.
Vietnam’s national tourism strategy to 2030 identifies golf tourism as a priority to enhance competitiveness. With natural advantages, growing infrastructure, and cross-sector cooperation, Vietnam is poised for a breakthrough. Long-term success, however, depends on diversified products and top-tier experiences that secure Vietnam’s place on the global golf map.
According to statistics from the Chinese side, in the first seven months of 2025, the number of outbound tourists through the Youyi Guan border gate reached 61,800, an increase of 85.31% compared to the same period last year, particularly amidst the booming summer tourism season.
The number of Vietnamese travellers to the Republic of Korea (RoK) has surged strongly, surpassing 500,000 arrivals in 2024, cementing Vietnam as one of the most important and promising source markets for Korean tourism.
Vietnam’s tourism associations, led by Vietnam Tourism Association (VITA), gathered in the central province of Thanh Hoa on August 23 to devise a coordinated action plan to meet government targets and elevate the country’s profile as a global travel destination.
About 65-70% of these trendsetters are booking getaways spanning two days and one night to five days and four nights, which combine thrill-seeking with chill time.
During the first seven months, total international arrivals reached 12.2 million, an annual increase of 22.5%. This demonstrates travellers’ confidence in Vietnam’s stability, a particularly important factor amid the region’s volatile geopolitical landscape.
Green Tourism Criteria (VITA Green) is expected to become an internationally recognised sustainable tourism certification, bolstering Vietnam’s image as a green destination.
Statistics from the online travel platform Booking.com show that the capital city now tops the list of most searched destinations by Vietnamese travellers for this year’s National Day, climbing from seventh place in 2024 to first place.
With new direct flights from major Indian cities like Hyderabad and Bengaluru, Vietnam is becoming an increasingly compelling destination for Indian tourists seeking a quick, emotionally rich four-day escape that blends luxury, culture, and natural wonder.