The festival is a major tourism promotion initiative designed to honour, preserve and promote the values of traditional craft villages and trade streets, while highlighting the capital’s destinations and distinctive culinary heritage.
The city received 2.5 million visitors in November alone, up 14.7% from the same period in 2024. Of these, foreign tourist arrivals reached 851,100, rising 25%, while domestic tourists totalled 1.65 million, up 10%. Tourism revenue in November was estimated at 11.36 trillion VND, up 18.4%.
Tourism revenue climbed to 108.22 trillion VND (4.1 billion USD), a year-on-year increase of nearly 20%, reflecting the sector’s sustained recovery after years of pandemic impacts and global economic uncertainties.
Hanoi not only offers top-tier golf courses but also provides an excellent base for tourists seeking cultural, culinary and natural tourism in nearby regions such as Phu Tho, Ninh Binh, Hai Phong and Quang Ninh.
As many as 6.17 million foreigners travelled to Hanoi during the first 10 months of 2025, up 22% compared to the same period last year.
The launch honours Hanoi’s cultural heritage and people - the soul of a millennia-old capital and a UNESCO Creative City of Design, and would drive innovation and catch up with green and smart tourism trends.
In the first nine months of 2025, Hanoi welcomed 26.07 million visitors, marking a 23.8% increase compared to the previous year. Tourism revenue grew by over 20%, reaching 98.36 trillion VND. The number of domestic travellers doubled, surpassing the city’s major growth targets.
Experts believe that Hanoi should issue a set of criteria tailored to its urban conditions, enhance regional linkages, encourage community engagement, and prioritise investment in green infrastructure and clean energy.
The operation of the cultural train, Metro Line 2A, and bus routes not only eases traffic congestion but also opens new opportunities to explore Hanoi in a modern, eco-friendly way.
The event offers visitors a vivid “miniature journey” through Vietnam’s diverse regions. Inside halls H5, H6, and H7, every booth is a dazzling deep dive into a locality’s culture, history, and economic potential.
For the eight months of this year, the total number of visitors to Hanoi reached 21.58 million, up 13.9% year-on-year. Of the total, international tourist arrivals were 4.96 million, a year-on-year increase of 25.8%. Total revenue from tourism in the period hit an estimated 85.8 trillion VND, up 17.1%.
The biometric ticket authentication system using chip-based ID cards enables passengers to verify tickets with electronic identification data without carrying physical ID cards.
Hanoi’s tourism sector has activated a package of 80 new tourism offerings to showcase its cultural heritage while celebrating the 80th anniversary of the August Revolution (August 19) and National Day (September 2), according to the municipal Department of Tourism.
To mark the occasion, Hanoi’s tourism sector has introduced 80 signature products across eight themes, from heritage and cultural tours to eco-tourism, cuisine, nightlife, and creative experiences.
With 14 different products linked to various transport options like cyclos, electric cars, double-decker buses, and elevated Cat Linh – Ha Dong metro line, each journey chimes with the unique rhythm of the city.
Hotel bookings have risen 40-50% compared with the same time last year. Small and mid-sized hotels, as well as homestays in downtown areas such as Ba Dinh, Hoan Kiem, and Hai Ba Trung, have been fully booked well in advance. High-end hotels have also reported record occupancy rates.
Statistics from the online travel platform Booking.com show that the capital city now tops the list of most searched destinations by Vietnamese travellers for this year’s National Day, climbing from seventh place in 2024 to first place.
To serve visitors to the exhibition on Vietnam's achievements, Hanoi’s public transport authority will boost service with 20 bus routes connecting six directions of the city to the exhibition venue.
Vietnamese tourism firms will promote inbound tours, MICE travel, golf tourism, cultural tourism, wellness tourism, and available flight routes targeting Japanese visitors.
From 2022 to 2024, Hanoi saw a strong annual growth rate of 28.3% in visitor numbers during the National Day holiday, with international visitors rising 62.5% annually. Tourism revenue grew by 31.6% per year, reinforcing Hanoi’s status as a vibrant, culturally rich, and safe destination.
The route is designed to offer visitors a deep dive into Hanoi’s cultural heritage while also enabling exploration of nearby attractions.
With a proactive and creative approach, Hanoi is positioning itself as one of Southeast Asia’s most compelling destinations where tradition meets innovation, and every visit offers a blend of the familiar and the new.
Hanoi’s Department of Tourism has introduced a series of new attractive tourism products, aiming to make a strong breakthrough during the National Day (September 2) holiday, and accelerate growth through the end of the year.
In line with guidance from the Government Office and the Ministry of Agriculture and Environment, the capital has assigned its Department of Agriculture and Environment to raise public awareness and disseminate legal knowledge on biodiversity conservation and resource use.
To encourage domestic visitors, the Tourism Department has launched the 2025 tourism promotion scheme themed "Hanoians and Tourists Experience Four- and Five-Star Hotel Services in Hanoi", with a special focus on the week leading up to Vietnam Family Day (June 28).
